How to Generate More Income From An Investment Property

How to Generate More Income From An Investment Property


Hi and welcome to this week’s show. I’m really excited about
working with Zoe today. I’ve known Zoe for, I don’t know, probably
five or six years. I know her father, I have a lot of respect for them. Zoe is a really talented artist and she
has set up a property down the bottom end of WA. I will get into that in a second and
I’m going to be really working with her today to identify second or third
streams of income from her property. When Zoe first applied for the show, I was sort of like mmm outside of
my area of expertise. I thought no, I’ll give it a go. I’ll see how I
can use my own strategic mind, and uh, that’s why I’m a bit challenged,
which makes it fun and exciting, and I like Zoe, so see you on the inside! Hey Zoe. Hello. How are
you? Very well, thank you. How are you? Pretty good. And
how is the weather in WA today? A little bit cloudy ,bit of
sunshine, but it’s mostly fine Warming up down there? Yeah. But we’re heading for a cold snap over
the next couple of days and then warming up again but it’s beautiful,
all the wild flowers are out, so it’s very pretty at the moment, Pretty at the moment. And we know
that’s important to you as an artist. In fact, I’m gonna start there. Uh, Zoe, how long you’ve been doing art for? Um, I guess I’ve always done it, um, sort of come in and out of it and very
much been in love with it and then hated it and um, go back into it. When you hate it, why do you hate it? I think just frustration and not being
able to express my ideas properly, um, or not feeling good enough. And I think now I’m just sort of at a
really nice place with it where I’m just very content with making and a bit
more detached from the outcome, which is a really lovely space to in. I said to my youngest
son last week, he’s a, it’s actually a bit of a problem for him. He’s very gifted
artistically and creatively, and he’s got an academic-lined mind
like mine and he’s a really good sports person. I hadn’t unlike, you know, a lot of kids that may be good at
one thing or two things. He sort of, does art for a while and then he’s doing
his academic studies for a while and then he’s back doing his sports for a
while. And so he’s got these three things, you sort of, you know, it’s really hard for him to get
focused into one thing because, there’s this multitude
of talent and interest. I relate to that with that, that academic and artist
artistic side of like, oscillating between the two. Yeah. Yeah. And I said to him, you
know, he, he’d done some work, he’d created a video clip actually, and
he said, ‘Oh God, I just don’t like it’. It was amazing. I said to him, you know,
‘no artists like what they’ve done’. It’s like me. So even for me, I’ll
produce a video and, everyone’s going, well that’s got great content,
but I’ll pick the holes out of it. And I suppose that’s one of the ways
that we improve, but if it gets too bad, that’s the inner critic sub
personality of course, uh, undermines our ability
to create properly. Yes. So, you know, in some ways you’re an accomplished
artist though even though you still give yourself a hard time and get out of it. You said you were in good place with it
now but you’re an accomplished artist aren’t you? Yeah, I guess so, it’s funny, I don’t
see myself in that way. I think I, I’ve always worked within the arts
sort of since I’ve started. Um, I guess my career and um, I think I’m very good at facilitating, um, other artists and getting
the best out of their work. And I think the next sort
of chapter for me is, um, being able to do that for myself. Yeah. Well we’re going to have a bit of fun
with that ’cause you’re present business sort of puts you right into that domain
where your business itself is the business of beauty, which we’ll get to. But one more question
before we get into that. So I know it was it last year or the
year before you got to go overseas? Ah, that’s actually coming up
next month. What’s that? I haven’t had the chance to speak
to you personally about that. Um, so it’s a professional
development opportunity through
the Australia Council for the Arts, um, to go and work
at the Venice Biennale. Um, so it’s the support team that
works at the Australian pavilion. Wow. Absolutely amazing. Yeah,
it’s very exciting. Yeah. Great. Okay. Um, so the business of beauty.
Let’s talk about that now. But I want to sort of do with this
is that you’ve set up your, your, your property. Maybe share
with the viewers or listeners, tell us a bit about your property. So I bought it about two years ago
and just think of it as essentially, as the worst house on the street.
It was totally falling down, it was like sticky tape holding
the walls together and um, yeah, it needed a lot of work. It’s zoned, it’s on the main street
in a small country town, it’s zoned residential / commercial. Um, and then the house and there used to be
a shop front that its no longer there, but, um, there’s potential to rebuild that and
also a large block so can build out the back as well. And so yeah, I spent the last year and a
half renovating the property
to get it to where it is now and um, I had it
re-evaluated as well. Um, and so I’ve made a bit of
money, um, on the renovation, which really good. Right? Um, yeah. And now setting it up, uh, about a
month ago, set it up as an airbnb. And so that’s just sort of
starting to take off now. And I know you were nervous when you
first sort of put it out to the market and I know just from the conversation
we had before we started the show, that you’ve been more than happy
with what’s happened since you, you’ve taken it the market. Yeah, I guess it’s that thing of like
whatever you put out into the world, you just want it to be received
well. I sort of, you know, you’re revealing a part of
yourself, I guess. So, um, that fear of rejection and
everything, but um, yeah, just being totally overwhelmed with yeah, really lovely words and support and um, friends sharing, um, you know, just even that sort of social media
side of just so many people sharing and amongst their networks and,
um, really getting behind me, which has been incredible. And if you don’t mind my asking sort of
what kind of booking rates you do you have at moment? 60% or 50%
or something, what is it? I’m probably about 50%. Yeah. Great. And how, so how long has it been on the
market and you’ve earnt 50% a month? Yeah, six weeks. Wow. Yeah, that’s really good. What’s really exciting about that for
me is that if you’re doing that within a month and a half, imagine what
you’re going to be doing in the year. Yeah. And I think that’s
a part, it’s so, um, I guess it’s unpredictable and I am
really curious to see where it fits in a year’s time in terms
of that occupancy rate. If I can share something with you
– as I said before, I was a bit, ‘now do I really want to do this with
Zoe?’ and then I thought well I’ll see what I can do. I actually do have a
little bit of experience with this. My wife and I have done a
lot of this type of thing, up around the Northern rivers and what
will happen with your property and we’re gonna make sure that happens, cause that’s gonna be a bit of focus of
our talk today is you’ll end up with a lot of referral clients. So it will build over time and many of
your clients will come through word of mouth. Yeah. And I really hope that, and all the reviews that have had so far
in private messages have all been very much like, like very much
that they want to return. Yeah. Well again, in your response then, you’re not sure and yeah, ‘I’ll
believe it when it happens’, You know, uh, it’s not good enough, so
the part of you that your inner critic, uh, your critical part, yeah. doesn’t realize the specialness of
what you’ve created. Yeah. Totally. And so, do you mind if I share, um, the
Instagram account with the listeners? Yeah, I’d love that. Thank you. Right. So if you’re interested in the, I think it’s important for what I’m
about to talk about actually. Go to, if you’re an Instagram person, it’s the
@bootmakershouse. I’ll say that again. It is the @bootmakershouse. And when you get to the Boot
Makers House on Instagram, and in a second Zoe, I’ll ask you where, where they can find out other information
about this property, but when you, when you get to the Boot
Makers House on Instagram, you’ll see a couple of really important
things that we’re going to dig into today. The place is beautiful and
it has a certain style of, you know, it’s that sort of
really amazing leather goods, beautiful sofas. How, how
would you describe it? You’re probably better with
the description for this.
What would you call it? Um, yeah, I guess that’s sort of all the color
schemes have come from the environment around. So, um, sort of mustard linens. There’s a lot of wattle down here in
the wild flowers. Um, and the forest, um, the towns on the Blackwood River, so the black kitchen
and lots of woods cause, we’re in the forest, so sort of just taking all the hints
from nature and bringing them into the house, but to make it feel, um,
yeah, we want that place of retreat. Great. You’ve really done
that well everyone listening, I’m going to go sideways now. Everyone listening could
hear the tone of your voice. I mean you talked about the natural
beauty around you and how the property reflected that and it is, if you, if you, if you can’t see or actually
before I get into this, is there any other ways if
people aren’t on Instagram? They can have a look on
airbnb. Um, under the, under the Boot Makers house. Yeah. You can search for it there
and a website is coming soon. Great. Okay. Because the, the, the
place when you see the property, you kind of understand
who will want to go there. It’s got that real sense of
natural beauty, of peace. It’s got a retreat sort
of feeling about it. Um, I said the word rustic before, but that’s not the right word
because it’s also really modern. Yeah, I kind of feel like, I guess I wanted to evoke that feeling
of being in a place of history and heritage. The town is known for
its sort of historical buildings. So sort of trying to retain
that but bring it, you know, I guess into a modern type of setting. Right now this is, we’re going to be talking about the
story because the place does represent a story, but before we go there I want to go
back to what I wanted to touch base on – when you started to communicate
about nature, the colours, the wattle… I can really feel you
and that’s a part of you. So that’s the part of you that’s
totally tapped into and, and, and uh, you know, of course this
is, this informed your art. So it’s a part of you that I
will just have a look at this. How important is beauty to
you, Zoe? Uh, very important. Yeah. We’re going to dig into
this for, for, for a bit. Why is beauty so important to you, Zoe? I think it makes me feel really good. I think when I’m in an
environment that I’m inspired by, like I feel calmer, have a lot more clarity and
I don’t know, I just kind of, I guess I get really depressed looking
at ugly buildings or just like, I don’t know, when things don’t
flow or they don’t feel good, I find it a really jarring way to live. That’s what I was going
to ask you about the city. So I was going to ask you that
because I knew that someone with your aesthetics would not enjoy it. So it’s
gotta be natural environment for you, doesn’t it? Yeah. I love the city and I
love the energy that it brings, but I need the respite of nature or when
I have lived in city spaces I’ve always been very close to nature. Like
I’ve been on the beach or you know, been near a park or there’s had to
have been some connection nature. Right, we’re going to stay with this. This is going to be actually important
for where you go with this business. So in that, I imagine that even if you were living
in the city and you weren’t living in the in in a place that you know
that was perfect for you, you would fit your place out
with all sorts of things that, how you would feel that beauty, right? Yeah, yeah. Probably be filled
with plants and flowers. Yeah yeah this is it. So where I’m going with this listeners
and viewers, is that we’re all very, very different as individuals
and if we want to be fulfilled, it’s really important that
we know what fulfills us. Now, when we actually take
this a little bit further, if we know what fulfills us and we get
about activating and taking action on what fulfills us, the next experience that we have
is one of mission and purpose. I’ll say that again. If we
can identify and access, what it is that fulfills us and then
we activate or take action on that, then we feel mission or
purpose. So as an example, it’s very natural for me to be
doing what I’m doing right now. Um, I have a deep interest in Zoe and
what she’s doing because I have a deep fascination with human beings, human
consciousness, human behaviour. And that’s just in me. It
wasn’t me since I was a kid. So, so to do something like this
is, I’m just in my joy zone. For Zoe, you heard that she was
an artist from a young age. It was just natural to her and it’s
just natural for her to want to create beauty or make any environment
she is in, beautiful. And when she does that, she
feels like she is in her place. She is in the right place for her. And in that she’s contributing by, by doing that. And I’m just wondering, does that make sense to
what I’ve just said Zoe? Yeah, yeah. I’m, yeah, I’m interested
more in what you’re saying about like, um, I’m contributing when I’m in that place. Well, that’s where I wanted to go.
That’s why I just wanted to make sure, and we’re going to go into
contributing. Now, I know, and, and just for listeners, I’ve
done quite a bit of work. Zoe’s been around our work
for a long period of time. I actually might just ask her in a
little while what she got from our work, and how she enjoyed our work, and how the work helped her
because our work is profound. When we work with clients, my God, do they get breakthroughs and shifts and
changes. But before we get into that, let’s let me continue
with that. So, you know, I know when you were younger and you
were doing your art that somehow it felt meaningless to you sometimes,
right? Yeah, and just why? Why? Um, I think it’s something I’m still
trying to work out because sometimes I can feel, um, uh, I think I’ve got a practical side to
myself as well. And sometimes I couldn’t, it didn’t feel very practical and um, yeah I couldn’t feel
how I was contributing. Great. So before the show, you know, we had a quick chat before we started
and you were sort of saying because of, you know, I was doing some like ‘do do do’ work
and can see that you were changed and grounding out and you said that you
really felt in your place with this property now because you feel like you’re
creating something beautiful but it’s got a practical practical ramification,
is that correct? Is that what you? Yeah. And I think that’s also why I’ve been
drawn to pottery because there’s a, um, practical element to it as well. Oh, yeah, of course. Of
course. Okay. This is great. We can probably start to move
now. So this contribution and you, you probably, I’m going to say
it rather than work with you around it. I just think that it’s, um, I’ll say it and then you tell me how you feel
about it. Yeah. You see your role, your role, your, your purpose is to enable people
to experience the rejuvenation. And we’re going to get into
this a little bit more, but you’ll see where we’re
going to go with this. This is going to get very practical
from the marketing perspective soon, but we can’t get practical around the
market from a marketing perspective until we dig into what we’re about to
dig into. Yeah. So your role, your purpose is to help people
experience what it’s like to be in those beautiful environments and have
that beautiful experience. Right. Does that make sense to you? Yeah, and I’ve really
connected that with, um, yeah, this house has made me see how I was
trying to do that with art or when I’ve been in a facilitation role and putting
shows together for other people. It’s about creating a space where
people feel something and, um, connect, connect with themselves. Correct. So what are we gonna do now. So, so this actually just wear this for a
second – so what would it be like for you, how would you feel if you had all these
people coming to your property and experiencing the benefits of the
beauty and the relaxation and the joy and then going back to their
normal lives touched by that. How does that feel as a, as
a, for you to be doing that? But that is a big aspect of it. So good. I could feel my
heart just swell a little bit. Right. Okay. I’m gonna just do
something else with that. And you may or may not
have thought about this. What do you think the beauty
is giving the end user? So when they come and stay with
you, what is it giving them? Yeah, that’s a really good question. Can I give you some input here? Yeah that would be very
good thank you. Okay. So you live in that environment all
the time and it’s who you are. Right? But if you live in Perth or you’re in
Sydney and you’re working hard and in a corporate office, or you’re a
business person out there in Warrior, um, when you, when we come to your property, we first of all feel special.
So when we’re around beauty, we feel special. So as an example, if you go down to, if I go down to the local servo and
buy a pie, yeah, I might enjoy the pie, but if I could go to a five
star or I’m thinking about
when I was in Waiheke…Have you ever been to Waiheke
Island in New Zealand or have you heard of it? I’ve heard of it but
I haven’t been there. Oh. So anyway, I go to this five star winery where, Spanish winery actually funny in
New Zealand, Spanish winery. Um, and you know, I’m eating
the best food. I can’t just, just the best food. Yeah. And the most beautiful wine and,
and I’m there with my friends. You feel special and, and that is what happens
on the psychological from
a psychological perspective when we have those ‘treat’ like
experiences. Okay. Can you see that? So you feel special, right? The other thing that happens is
you get back in touch with nature. Now when you get back in touch
with nature, something happens. You, your mind starts to slow down. You feel the connection with nature. And while you feel that
connection with nature, what tends to happen is you start to
reprioritize how you live your life. Yeah. Okay. You think about
how you live your life, you think about what you need to change. If you’re there with your partner, that natural environment, that beauty lends to a beautiful shared
experience and a sense of romance, a sense of compassion,
a sense of kindness. Does that make sense? Yeah. Yeah. And so can you see that
everything I’ve said is true? Yeah, absolutely. Connection back to self. And connection back to self and, and,
and time to, to re-orientate, a time away from our busy lives. So our stress
decreases. We start to feel healthier. If someone stays there for a week, they suddenly start to
feel 10 times healthier. Yeah. And I find that even I do, that
coming down, that sort of block, at the, I’m here at the moment and I’ve just
blocked a week out and I’m eating better, I’m sleeping better. And um, yeah, just able to have more clarity around
the direction of my life. Yeah. Great now can you see that, that is what your property’s giving
people? It’s healing them in some way. Reconnecting them. Now there’s
another thing, cause again, you’ll diminish yourself so that a
parts of you that have so low self worth won’t allow you to see what
you’re giving people. Yup. Right. You’re always gonna remember that. So I’m
telling you what you’re giving people, your low self worth part will project
that you’re not giving them that. Well you are giving them that. Yeah, yeah I see. I think I can see that
part of me believes it, but I’m like, oh, but it could be better and I’ve got a
list of all these things that would make it better. So, and it’s like, oh, until
I do that, I won’t be quiet there. Right? So on a patterning level, everybody that’s listening
or watching this, this is uh, uh, Zoe’s low self worth
part is constantly saying, we’ll show you how it works. I don’t, I don’t need to show you
this Zoe you know, this. This part looks at Zoe and is going
‘well you’re still not enough, you’re not good enough yet and you still
need to improve this about you and you need to be better at this’. And that
same thing that talks to Zoe like that, uh, looks out into everything that
Zoe does and still goes. ‘You see, well that’s not good enough yet that
that’s still not perfect enough yet. But that’s still not right’. Now, just go to the Instagram account and
everyone can see, – its more than perfect as it is, and it gives everybody
those things that I’ve just said. Yeah. Just as it is without her
doing one other thing. I hadn’t, it’s interesting like have have
had to remind myself about, I’m like, oh, it’s okay. I’m like, I’ve got bookings
until early Jan. Like it’s all right. Like it’s working. People aren’t
picking up on that. Correct. Now again, by the way, everybody
listening and watching, from a functional perspective it’s really
good that that’s what we might call the inner critic, the low
self-worth, the inner critic. It’s good to have that because
it keeps us on our game. It keeps us improving things where what
we’re probably talking about here is more of a dysfunctional,
well it’s actually functional
for Zoe, I can see that, but will tend towards the dysfunctional.
So because what this part does is, and this would have impacted your
art for years, which is all that, ‘That’s still not good enough yet
Zoe. That’s still not good enough. Not good enough. That’s still not good
enough.’ And so when that happens, you withdraw and you won’t show it. You won’t give it to the
public. And a case in point, and this is probably why
Zoe can do what she does, she’s been trained by us so she
can at least see that. I’d go, I’d go use some of the um, uh, reprogramming audios to
Zoe that Zoe has access. To people that are
listening cause she’s, uh, has worked closely with us
and our high level program. I’d go use some of the reprogramming
audios around perfectionism. Okay. Yeah, just flick me through an email later
or give Jenna an email and we’ll put it in the right direction
for that re-programming audio. Cause you can see it, that
gets tweaked a little bit. It will move from being dysfunctional, which drives you like ‘I can’t let anyone
see this yet’ to ‘Oh I can let people see this yep but I’m going to improve
it and make it even better.’See the difference in that notion? So yeah, you want to start reprogramming
your little bit more around that. Yeah, I can say that it’s
like, you know, from, I think when I first started working with
you where I like I wouldn’t even show any of my and like hide it under my
bed and now my, I’m a lot better. But yeah, I can definitely
see that as a work-on.. Yeah, it is. And the
other thing is as you, you disidentify from these things, you can see that it’s these parts
doing it so it doesn’t control you. Most people aren’t disidentified cause they haven’t been trained and
they’re identified, and as you know, these things are controlling and they’re
just not controlling you the same. Okay. So, so this thing of, of the beauty that’s really
important, you get that, that that’s what you give people.
That’s what you’re here to give. And whether you realize it or not, this is probably the most beautiful
gift you can give someone, my God, I’m looking outside of my house right now
as we talk and I’m just looking at the most beautiful trees I’m given
the gift of this beauty every day. I really understand what it does to
me and I have so much gratitude and gratefulness for it. Yeah. So you’re, you’re
a purveyor of beauty. You’re a purveyor of exceptional
experiences of beauty. And again, this really dig into this and you can
probably feel that that is true for you. Right? Can you see that? Yeah,
totally. Right. And now, right now, this is where I want to go with this
because I want to dig into the value structures of your target market.
Now, the reason we’re doing this, you can hear my tone,
see, I am now moving from, I was right with you but I’m now
we’re going back into business. So another sub-personality is kicking
in. I could feel it. And so that, um, uh, when we know the value structures of your
target market, and of course fortunately, I’m your target market so this
is going to be real easy. Uh, we then then know what we
need to concentrate on as
marketers and we know what we need to give our clients, which is also still marketing
but service providing as well, providing the service ir
providing the product. And then we can also look for second
or third streams of income. So, um, yeah, there’s lots of different sorts of
people will come to your property, but there is a certain target
market that you could really, really aim into and build your entire
client base from and they’ll just keep referring and referring and
referring. Yeah. Okay. Um, and we’re going to, we’re going to go
into that now. So first of all, the, the, the younger, the
younger term of this, if you’re a younger person is you,
you, you belong to what now’s called, sort of like the hipster.
Um, um and we’ll clarify that cause sometimes people have a negative
connotation of a hipster but we want to have a look at that, um,
uh, the older generation, uh, uh, and I fall into
this, you know, we, we, we have what’s considered, you know,
it’s an old fashioned word, but Bohemian Bohemian leanings. Yup. Um, where I’ve always been
a little bit left of center, we are left of center people. Okay. And so we’re going to go into the values. So the values for the hipster,
the Bohemian marketplace, the older marketplace is lifestyle
is the most important thing. Yeah. Having a good lifestyle. Now
what is a good lifestyle? It is being connected to
nature, being around beauty. Um, the finer things in life and
you can help me here Zoe. Does that make sense to
you? You’re part of that? Yeah. Yeah. Um, yeah.
Good food. Good wine. Um, having time Having time. Yeah. Health,
uh, health orientation. So, so, you know, there’s, it’s, it’s likely that, uh, anyone from your target market, this
target market, we were talking about the, they’ve drunk Chai in their life, that if they don’t eat organic food themselves, someone in their family does
and their friends do. Yes. Yep. And quite generally active. Yeah. Outdoors people, physical people. Um, they tend to be liberal from
a political perspective. Yeah. Um, yeah. And enjoy
like, um, handmade things. Yeah. Well this is where the young
hipster market’s gone. Bespoke. Yeah. Nothing’s, yeah, I’m gonna laugh honestly, I always listen to the
fringes of country music. Right. And uh, yeah, which is a bit weird growing up, um, as it’s not weird growing up in New
Zealand, that’s what I grew up with. And then of course I’m a surfer and no
one in the surf community listens to the fringes of country music until
about eight years ago, 10 years ago. I don’t want to say yeah, all of a sudden wherever go, I’m listening to bands that I’ve listened
to for years and now all the young people love it and you know, they’ve
have got a denim shirt on and uh, you know, a felt hat and uh, yeah. So, so there’s that sort of bespoke, cool, yeah…how else would you, would,
would you communicate that? Um, yeah, everything that you’ve
said, but it’s that bonding, or even like the finer details and um, Correct. Yeah. Yeah. They also have a pension for the finer
things in life in the sense of they’re drinking red wine and they’re, they
knowing what a good red wine is. Hmm. And I think probably, also happy
to spend money on those types of things. That’s right. Okay. So that, that they enjoy the sensations
of the Palette. It’s a very sensory way to live. Yeah. Very sensory. And this is really important
that we identify this. It’s a sensory way to live and
it’s essentially why you live. Now this is really interesting cause um, cause I work with archetypes all the time. I’m just getting really good information
here because in that sensory way to live this is all about beauty. Yeah. Okay. Now, by the way, I
didn’t say this before. Um, Geez, I just know this so
well. I’ve forgotten…. So beauty, truth and there’s a third one
to it. So there are, there are states of mind or states of
consciousness associated with love ,compassion and beauty
and truth are part of that. So you can never minimize what beauty
does to people cause beauty lifts people into a higher plane of
feeling of thinking. Does that make sense? Yeah. Yeah. And it’s really
interesting that you could say that. Yesterday I had a couple of friends who
were doing a photo shoot of the house, but um, we were doing it with like installations
of flowers and I just was filled with so much love for my friends. just,
how appreciative I was of them. Of course. A real creating of
beauty together. Yeah. Yeah. As beauty truth and goodness as it’s like, this is something in the human spirit
that gets lifted to a higher place. It’s like, it’s like what
we are looking for is, is like what we want. It’s like
the difference between having some, uh, animal style, sex versus essential
love making. Essential love making, when you have essential lovemaking, if you actually look at what that
does to you on a deep level, essential love making bonds,
essential lovemaking, um, lifts you and it’s, it’s based on appreciation
for the other person. It, it has a deep respect to it. Does
that make sense? Yeah, totally, So, so you can see that truth beauty and
goodness are philosophical principles that lift people above animal state towards
more of their animal nature. So yes, some philosophers consider it
part of an evolutionary calling. I don’t know if that’s true or not, but I can see it lifts
people’s spirits to be better. Um, and I think that’s
actually why I’ve, um, I feel really good with the house and
creating that beauty in that space because yeah, I haven’t been able to
articulate it in that way, but I do sense that giving
that to somebody is like a
really loving thing to do. And I think in the past I’ve struggled
with the idea of selling something cause it hasn’t connected
with that truth for me. That’s why I’m really wanting
today to ground that out for you. You need to understand that that’s your
mission and what that and what a gift that is. I’m thinking about my, my wife
and, uh, she paints and, and, um, that feminine beauty is filling me. And if I’ve got a hard day, if I
have a hard day, and to be honest. I don’t have too many hard days.
Um, I’m going to, actually, I want to be really clear for
the listeners in here and, and, and the viewers – I don’t
have a hard day. My hard, my day is probably just as hard, maybe
harder than other people, but it’s your, as how your mind perceives it. And I’m
a meditator. I’ll, I’ll work to stay in, in neutral central position so my
mind’s not reacting so much to what’s happening around me. That’s why
I don’t tend to have hard days. It’s not that my day’s any easier
than anyone else’s. Okay. Um, okay, we got that. So let’s, let’s look at
that. So we know that’s the target market, young or old. I’m part of
that I’m gonna come down. If I come down and stay at your place,
I’ve already told you I want to do that. I want to come there and I’m going to
want to know about where I’m going to get to get the best red wine.
I’m going to know where, where can I get this and where, wait, where’s the nice cheeses and all those
types of things. Okay. Right now. So I know that your property is going to
get referrals just based on what it is now. Cause people can come and have
a really good experience there. But let’s talk for second
and third streams of income. Yeah. So I think you said
before that in your opinion, the food in the area not as good as it could be. Yeah.
So it’s going to be, you know, would you consider
Margaret River, by the way, would you consider that it’s got really
good food? Yeah, yeah, yeah. Okay. And so Margaret’s about 45
minutes from where I am. Great. So how can you develop a
second stream of income? Um, or and this is the next thing that I
wanted to do cause this will out position all your competitors – second stream of
income from food or wine or you are able to provide a food or wine or
food experiences, that you know, you maybe not making
a lot of money from, but what they do is build
the word of mouth..of your target market. Now
before you, before you answer. Yeah. So my wife more than me would fall
perfectly into your target market. As you know, I do, but you’ll see
where I’m going to go with this. If AnnMaree came down and stayed in
your property and had an average food experience because she couldn’t get the
quality of food that she wants. Yeah. She would still say lovely
things about your place, but she would be less inclined to come
back because she can’t get the food experience that she wants. Yeah. Okay. If she came down and she got
the food experience she wanted – because I already know from knowing you
and the property that she’s going to love that – she’ll go back
and she’s your raving fan. She’s telling everybody
about it. Yup. Okay. And birds of feather flock together. So a lot of our friends are
foodies and yeah, that as well. It makes sense. Yes. And I think that’s been the one area
that I had hesitations with setting it up as airbnb cause I think
the town is developing but
there’s still a few holes and yeah, attracting that
right type of people. So if you could, could
you, like is there any way, now that obviously when you start to
set up and you’re dealing with food, there’s far greater levels of um, capital required and food’s
not a fun thing to be in, I’m going to tell you that right now.
You don’t even have to answer this yet. I don’t care if we eat once we’d finished. You are still thinking about
these things and, and yeah, I just want to set this up so you’ve
got where I’m going with that. Now here’s what I would
potentially look at. Um, because food is a hassle-y business
to be in. Did you know that? Yeah. I’ve worked in hospitality for a long
time as well amongst many other jobs and yeah. Okay. So yeah, just look at what you
can do from the perspective of sponsors. Hmm. All right. Now what
I mean by that – wine, wine companies are providing you
with wine from their cellars. Yeah. Well, we actually did um, with the photo shoot yesterday we had
a few bottles of wine and we were very strategically placing them
in our photos to then, um, talk to those wine makers about
getting wine for the house. Great. Yeah. Good. See, you’re already
on it. Cheeses. Yeah. You know, it’s not like they have
to have every meal there, but if they’ve got all those beaut,
those things that they can have and the, and an easy access, or I would look at
that, I would look at espresso machines. Yeah. Um, if you’re
able to do that or, uh, a decent machine coffee machines, um,
you know where I’m going with that. Yeah. Now let’s go somewhere else with this
because you are an artist and we did talk about this before. Hmm. How can you create a second, third stream of income from your artwork? Yeah, I had thought
about, um, in the past, before I set this up,
of setting it up as, um, more of a gallery type space where
you could buy the artwork, um, that’s within the house and then
sort of decided against that. Um, I think it just requires a lot, but
potentially if I had the website set up, I could put my pottery or
things like that up there. So have some of the pottery
in the house and then, um, be able to, uh, market to the people staying here that
you can buy this from online shop. I totally agree with that as an approach. I’m also seeing the potential for
something else here. So, okay. Um, there’s a couple different
art communities isn’t there? There’s the struggling younger, poorer artists and then there’s
a wealthier art community. Yeah. Um, so where I live in the
northern beaches in Avalon, there’s all these ladies in
this area who are well to do, and they’re always off
doing pottery classes and um, uh, art classes. Yeah. Now is your closest city
Perth really, isn’t it? Yeah. Yeah. It’s three hours from here. Okay. As a target market, can you see that there
are a lot of wealthy, liberal Bohemian types who have a
tendency towards dabbling in art? Yeah, definitely. They was just, um, another lady in town just had
a workshop over the weekend. She has a gallery in town and um,
yeah, they’re always sold out. Yeah. Well, there we go. So
this would also help you bypass, um, Airbnb. Right, a direct marketing campaign or direct presence or
a direct access to the networks of that wealthier, liberal, Bohemian artist who also likes fine
food and wine. That all goes together. Yeah. There’s a whole bunch of things
that you could do there. Can you see that? Yeah. Yeah. And, and also, and again this will come back to
say maybe some of your patterns, some of those people would be willing
to pay you good money for tuition. Yeah. Improve their techniques. Yeah. I can see there’s a
big block around that part. Yeah, that’s what I said to you. So actually we’ll just name the
block so cause I can feel that. So I’ll just show you something.
So from the strategic part of you, can you see that possibly that that is
a good way of getting some extra income? Yep. Possibly. Yeah. Um, okay. I’ll take a, what I’m going to do
here right now is something else. So I want you to imagine the best
artist that you know. Okay. Okay. And we’ll just play this
out and see how this works. And you’ve got nothing to do with
teaching the art, but when people come, will there be people that
will pay her to teach them? Yes. Yeah. Okay. So now it’s not probably is it? Yeah. Yeah. Oh No. And I think this is, it’s interesting and I’ve kind of noticed
it within myself since setting this up. I think I’m quite
good at bringing people, the right people together to do things. Ah, okay. But it could be you –
just remember that, that yeah, the block is, the block is about you feeling like
you’re not good enough to do that. Right? Yeah. Now this is a straight question and
you may or may not be able to answer it depending on whether your pattern tries
to answer it or whether you can be truthful. Okay. Um, are you capable of within
certain disciplines, helping a beginner or middling
artists improve technique? Yes. Thank you. I thought so.
Okay. So see that’s the truth. That pattern will say you’re not ready
or you’re not capable, blah, blah, blah, blah, blah. That’s true.
That’s right. Yeah. Um, so, by the way, at any point in time,
how many people can stay there? Uh, four. Four. Yeah.
I’ve got two clean, yeah, two bedrooms. Okay, great, great. So you can see the potential
for that then. Yeah. Because if you had marketing into there
and it’s just like all four could do a half day, two half day workshops
with you as an example. Yeah. Yeah. And get the kind of fees you
can charge for that by the way? Yeah.You know, I think I just think about a lot of artists
we’re working with it’s at least, $50 an hour. If you’re doing
a workshop, probably be more. Well, I’d be doing more, I’d also
be trying.. I’d also look at… Yeah but I think per person. So you, yeah. It could be $200 an hour or something. Yeah, that’s right. So that’s the added, added uh, aspect to that. I’m, I’m trying to be real strategic here
for a second cause I’m trying to look outside the box. In your local area, Um, are there things that you would
refer people to? Oh, sorry, I just lost you for a second.
Okay. Can you hear me now? Yes. In your local area, are there
things that you can refer people to, to things to do? Yeah. Yeah. I think that’s definitely
the area that I’ve been looking at. Um I think, yeah, cause
I’m not always, yeah, I’m sort of in between a lot at the
moment,. I’m not necessarily down here. I’m looking at, um, yeah, what’s
around that I can tap into. Okay. So here’s what I would suggest that
you would do as well with that because, um, if you get earn passive
income it’s the best income, which is why the workshop still
requires you to give time, so I think that is a second form of
income that you should inspect. Um, you may go, well, it’s not worth doing because it takes me
away from doing this that makes me more money. But those are things that you
could be thinking about, but yeah talking to say some of the local, uh, uh, tourism providers and what you do
is you strike up a deal with them. And the deal is that if I send clients
through to you, I get 20% or 10% of, 15% of the booking fee. Yeah. Yeah. Um, and that is a way of building
out some passive income. Hmm. From that, and how do you feel about
taking that approach by the way? Cause some people have blocks to that. Um, no, I feel really good. Um, yeah cause I actually think that that’s, I think there’s a block in the town
around that about promotion not being backward. And I think I could
probably do it better. Um, Yeah. Okay. Great. All right. We’ll get a few things there. Is there any other questions that
you have before we finish up? Um, no, I think that’s, yeah, it’s been
really good. It’s, it’s been, yeah, good to ground out sort of where
my head’s been with it all. So, so I’m just going to finish off,
and this is not so much for you, but for anyone listening
and watching this. So if you could sort of see what
we did today, it is, first of all, a couple of things. You can see that Zoe is really connected
to her purpose in this role and, and she probably wasn’t fully owning what
she’s actually bringing people through that beauty, but I think you probably got that from today
and you can probably work on that more. And that puts you into purpose and
mission and allows you to bring your gifts and your gifts are your ability to create
beauty for people to experience and that’s what you’re doing. Yeah. Then there’s the second thing is how we
went and sort of mapped out the values of the target market. Now once you map
out the values of the target market, it’s really then easy to start
looking at a second or third or fourth income models because you know what that
target market wants you to know what that target market enjoys. And therefore you can usually get a very
good service or product to market mix once you’ve listed the
values of your target market. I just want to say a
Zoe on a personal level. I’m just amazed at what
you’re doing and uh, I’m amazed at what you’ve done and what
you’ve achieved. I mean, I’ve known you, I haven’t talked to you personally
for about a year and a half, but yeah, you’ve been around our work and I know
you well and I just think you’re doing fantastic. You’re, you’re, you’re really coming into your purpose
and grounding out and contributing and moving and taking action
in the world. Just amazing. Thank you Perry. And um, yeah, yeah. I have a lot to thank you for
that and all the work, um, that your team does and it’s, yeah, it’s really given me the tools
to be able to own that and um, yeah, I guess sort of
create a pathway for myself. Yeah. Out of interest, what, what, in in the work that you’ve
done with us, what do you, how has it helped you? What, what do you, what would you consider the major
benefits of, of doing the work? The inner work and we’re talking about
the inner work here, people watching, how we start to understand ourselves
and start to transform ourselves. Yeah. I think it’s really, um,
taking ownership of what I want. And, um, perhaps in the past I’ve been really
afraid of that or not deserving or feeling like that’s a selfish kind of act, but actually seeing how
much more beneficial I am to
the people around me and to myself when I am in alignment
with what I’m meant to be doing. And I think that the work that you teach
has really given me the tools to be able to, um, yeah, just notice my
patterns and notice the blocks. Hey, we had some technical difficulties
at the end of my interview with Zoe, but I hope you got a lot from it. I certainly enjoyed working with her and
she emailed me after the interview with some pretty interesting synchronicity. She had been approached by a local
person who is an artist asking her, can you please put my art
in your, at your Airbnb, your accommodation and I will share
a percentage of any sales with you. So that’s really good synchronicity
because that was one of the passive income strategies I suggested that
Zoe approached. Anyway, if you liked the show,
make sure you subscribe. If you’re watching this on youtube
and if you want to know what your entrepreneurial strengths, gifts and
weaknesses are, go to my website, perrymardon.com and you’ll see under the
intro video a link to an assessment and it’ll take you about five minutes to do
and it will tell you exactly what your money making gifts are, what
your entrepreneurial gifts are, and what your weaknesses are that you
must delegate to other people. Anyway, I’m up here in the central
coast on a Bush retreat. Very, very beautiful as you can see, and I’m here for the weekend
and looking forward to that. Uh, finally, if you want to, uh, first of all, identify and then overcome unconscious
belief systems and there’s unconscious means you don’t know about them yet. Go and check out my Whole Brain Wealth
Course. It’s on special at the moment, a bit of a brain fog here, but it’s
something like three payments of 28 bucks. It’s on special for about another
week. Then the price is going up. Way more than that, but
go and check it out. It is an amazing program that will help
you identify and then transform the beliefs that sit on the unconscious level, that drive sabotaging behaviors or
limiting behaviors as a business owner or investor. It is a pretty amazing
program, and at that price, you’re mad not to do it. And also,
if you want to be on the show, certainly go to my website. You’ll see
the link to the show. Come and join me. If you don’t want to be
public with who you are, it’s really easy for me to use a
pseudonym because you’re not on camera, and I will go in and find out how
I can help you shift your profit, help you see some of the blocks that
will be controlling you without your full awareness at this point. Anyway, check
it out and see you at the next show. [inaudible].

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